Apple has lowered the prices of their Cinema Displays today, in addition to introducing the quad and 8 core Mac Pros (more on that below).

The new prices are as follows:

$599 – 20″ Cinema Display
$899 – 23″ Cinema Display
$1799 – 30″ Cinema Display

While these new prices were needed to bring the costs of the cinema displays closer to market, similar Dell displays are still considerably cheaper. The price drop is due to one of the following reasos, and only time will tell:

1. Apple is simply lowering prices to bring them in line with lowering LCD costs. Prior to the price drops, a comparable third party monitor was nearly half the cost of an apple, the price drop at least puts them in line with other monitors.

2. Apple is trying to clear out inventory of the current cinema displays prior to the launch of updated displays, either a similar model with iSight built in, or the long rumored multi touch enabled displays.

In addition to the lowered cinema display costs, Apple also introduced 8 core powermacs

Meet the latest addition to the Mac Pro family: The world’s first 3.0GHz, 8-core Intel Xeon-based Mac Pro. Consider the bar officially raised.
Mac Pro accommodates up to four drives and 3TB of storage, offers eight DIMM slots to fill with up to 16GB of RAM, and provides up to two SuperDrives. It also gives you four PCI Express slots and lots of I/O options for ultimate flexibility.

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